Copywriting: Brochures and Sales Tools
Copywriting was provided for the pieces featured below. Select any image to review brochure or tool.

                            
 Tarkett Omnisports Sales Binder                CertainTeed Ceilings Healthcare
  A 72-page overview of Tarkett Sports'                      This 20-page brochure is based on current
  Omnisports multi-use sports flooring,                         acoustical science and its effects on
  with product specifications and                               outcomes in healing environments.
  information about its features,                                  Copywriting included industry research
  benefits and sports applications.                              and compiling statistical information.
  Use this link to review or download a PDF.                      Use this link to review or download a PDF.
  View sales tool on Tarkett site.
 

                             
  CertainTeed Ceilings Education               CertainTeed Ceilings Hospitality
  Improving outcomes in education through             This 20-page brochure focuses on the
  better acoustics and air quality is explored              positive affects of good acoustic performance,
  based on current science-based evidence             air quality and sustainability achieved in
  in this 20-page brochure. Copywriting                      hospitality facilities when the best
  included industry research and compiling               materials are specified.  Copywiting included
  of statistical informaton.                                              industry research and compiling of
  Use this link to review or download a PDF.                      statistical information.
                                                                       Use this link to review or download a PDF.

Data Sheets / Spec Sheets
                          
Kawneer Terrace Door Data Sheet               Kawneer Unitwall System Data Sheet


Presentation Decks
      
CertainTeed Acoustic Ceilings Deck       Hunter Douglas Commercial Deck
This presentation was designed                           This presentation was used to present
to introduce new products to                              research concerning distributor sales
the sales force and provide                                 representatives to the internal HD team.
training in the properties of the                           (Deck has been edited to protect
product line. (Deck has been edited                  proprietary client information.)
to protect proprietary client information.)         Use this link to review PPT file.
Use this link to review PPT file.


Construction Specifier Terra Cotta in Tall Buildings Ghosted Article
This 3,000-word article required researching the use of terra cotta in commercial buildings, including as facades for skyscrapers in the US, dating back to the birth of tall buildings in the 1920s. This appeared as a "ghosted" article in Construction Specifier under the byline of Christian Lehmann, general manager, NBK North America. It was written according to AP Style and in conformance with guidelines provided by the publication.

Writing for Blogs, Podcasts (Scripts) and "Ghosted" Articles
                            
Improper EIFS Reinforcing                        Beyond Glass - Transforming
Mesh Can Ruin Your Building                   Learning Environments
Published in the March 2017 issue of                        Published in the March 2017 issue of        
Architectural Products, pages 14-15                        Commercial Architecture        
Link to publication                                           Link to article

Making the Connection:  The Critical Role of Metal Fasteners in Roof Construction
Published January 31, 2017 in Metal Construction News
Link to article

Water-Resistant Barriers Meet Mandated Codes
"Ghosted" article in Walls & Ceilings magazine (George Caruso, product development specialist, Benjamin Obdyke exterior building products.)
Link to article

Better Cladding, Better Price, Better Building
This blog promotes EIFS (exterior insulation finish systems) as one of the highest-performing exterior systems in today's construction marketplace.
Link to blog

Setting Straight a Cladding Cunundrum:  EIFS vs Brick
Based on industry energy statistics, the exterior claddings of EIFS and brick are compared for energy efficiency.
Link to blog