Cancer Votes Campaign -- American Cancer Society Cancer Action Network How can we introduce voters to the concept that how they vote affects cancer issues?
KNOW BEFORE YOU VOTE We introduced the concept "Know before You Vote" as part of a strategic marketing campaign designed to raise awareness among voters and drive them to the cancervotes.org website:
Provocative ads driving to cancervotes.org website
T-shirts
Handouts
Yard signs
Van wrap
Banners and billboards
Ad Concepts
Most voters do not understand that cancer issues, including research funding, availability of screenings and access to care are issues that are voted on by legislators. Understanding where legislators stand on these issues is important to consider when casting your vote. We created the "Know before You Vote" campaign to explain the connection between voting for a candidate and cancer, as well as to promote the cancervotes.org website